BeautyFeeds.io: The Beauty Industry’s Real-Time Product Intelligence Platform

In the fast-moving world of beauty, real-time data is everything. BeautyFeeds.io empowers brands, platforms, and market analysts with live product intelligence—monitoring tens of thousands of cosmetics SKUs from top global names. Whether you’re tracking launches, comparing brands, or analyzing stock strategies, our platform gives you the competitive edge.

Over 10,000+ SKUs Tracked: See How Leading Brands Stack Up

At Beauty Feeds, we track over 10,000 beauty products across a growing list of global and DTC brands. The snapshot below highlights current product counts from top players—data updated continuously to reflect the ever-changing beauty landscape.

Let’s dive deeper into three standout performers: Tarte, NYX Professional Makeup, and MAC.

Why Tarte Leads the Pack

Tarte tops the chart with 1,082 tracked products. This high SKU count indicates a deliberate strategy: wide assortment to cater to niche needs. From vegan foundations to limited-edition palettes, Tarte pushes frequent launches and micro-collections.

What this tells you:

• Large product count suggests agility in trend adoption.
• Ideal for detecting seasonal strategies and limited-run launches.
• Retailers and platforms can benchmark how much variety to stock.

Tracking NYX’s Innovation Through Product Volume

With 1,008 active SKUs, NYX Professional Makeup maintains a dynamic and experimental catalog. Known for affordable trend-driven releases, NYX thrives on speed-to-market innovation.

What this tells you:

• High count reflects constant product churn and iteration.
• Valuable for monitoring emerging categories (like lip oils or graphic liners).
• A must-watch brand for early trend signals in Gen Z-focused SKUs.

How MAC’s Product Range Reflects Market Demand

MAC ranks close behind with 899 products—indicating a mature yet diversified offering. The brand blends iconic staples with strategic new drops, keeping its base strong while adapting to evolving trends.

What this tells you:

• SKU depth supports cross-category dominance (face, lips, eyes).
• Ideal for supply chain benchmarking or heritage-vs-trend analysis.
• Insights into premium product strategy and lifecycle longevity.

Unlock Beauty Product Intelligence with Our Dataset

Want access to data like this and more?

Explore Beauty feeds full beauty product database, featuring detailed SKU-level insights from over 100+ brands. Our platform offers:

• Cosmetics SKU tracking with daily updates
• Brand comparison analytics by category, launch frequency, and more
• Product launch monitoring to detect spikes, gaps, and discontinuations

Request access now for full dataset insights and a custom analytics demo.

Who Uses This Data?

Our product tracking datasets support strategic decision-making across multiple roles:

• Digital marketers planning new campaigns or promotions
• E-commerce teams refining merchandising and assortment strategies
• Data scientists building models for pricing, demand, or inventory prediction

Whether you’re launching SKUs or reducing catalog clutter, real-time analytics help you stay ahead.

Use SKU Insights to Plan Smarter, Market Better

Understanding the scope and frequency of product launches across leading brands helps beauty teams make smarter moves. With SKU-level intelligence, you can:

• Identify gaps in your product lineup
• Detect trends before they peak
• Optimize stocking and distribution based on real brand behavior

The beauty market never stands still. Neither should your data strategy.

Ready for Live Brand Intelligence?

Visit Beautyfeeds.io to explore our live product dataset or contact our team for a custom beauty analytics demo. Power your product, marketing, and innovation decisions with real-time competitive tracking