Reviews Dataset
43K+ reviews collected directly from theordinary.com — the brand's own DTC storefront, a first-party view of its product line separate from third-party retailer reviews.
Because this is first-party DTC data for a single, ingredient-forward brand, it's the cleanest source in the dataset for tying pros/cons text directly to specific active ingredients (niacinamide, retinoids, peptides) — useful as a reformulation feedback loop, and directly comparable against the same SKUs' reviews on Amazon or Sephora.
A representative slice of the review shape collected from theordinary.com — real fields, illustrative rows.
| Product | Rating | Title | Verified | Review |
|---|---|---|---|---|
| Niacinamide 10% + Zinc 1% | 5 | Cleared my congestion | Yes | Cult classic for a reason, my pores look smaller after consistent use. |
| AHA 30% + BHA 2% Peeling Solution | 4 | Strong but effective | Yes | Definitely start slow with this one, but the glow after is unmatched. |
| Hyaluronic Acid 2% + B5 | 3 | Fine, not amazing | No | Does the basic job of a hydrator but I didn't see a huge difference. |
| Granactive Retinoid 2% in Squalane | 5 | Gentler than regular retinol | Yes | Way less irritation than other retinoids I've tried at a similar strength. |
| Multi-Peptide + HA Serum | 4 | Good layering serum | Yes | Lightweight enough to layer under other actives, noticed slightly firmer skin after a month. |
| Glycolic Acid 7% Toning Solution | 2 | Too irritating for my skin | No | Had to stop after a week, left my skin red and flaky even used sparingly. |
Every theordinary.com review is collected as its own record across 36 fields — the same schema used for every retailer BeautyFeeds tracks, so it joins cleanly against reviews from any other site.
review_idproduct_idsku_idsku_nameproduct_urlsite_namecountrylanguageratingtitlereview_textprosconssubmission_timeauthor_idauthor_nameuser_locationis_recommendedis_verified_purchaseis_staffincentivized_reviewhelpful_votesnot_helpful_votestotal_feedback_countskin_typeskin_toneage_rangeskin_concerneye_colorhair_colorbadgesphotosvideosscraped_atuniq_idother_information
Three of the most common ways this specific slice of the dataset gets used — each links to the full use case with a deeper workflow breakdown and field reference.
Recurring, specific complaints in pros/cons on a single-brand catalog are a clearer reformulation signal than a drifting average rating.
Compare first-party DTC sentiment against the same SKUs' third-party reviews on Amazon or Sephora.
A focused, single-brand, ingredient-labeled review set — useful as a clean baseline before mixing in noisier multi-brand sources.
Want to run one of these yourself? Sign in to app.beautyfeeds.io to filter theordinary.com reviews and pull a sample before committing to a full export.
On the BeautyFeeds platform, preview the matching theordinary.com review count before buying — filter by rating, submission date, verified purchase, and recommended status, then export exactly that slice.
The The Ordinary reviews dataset contains individual customer reviews collected from theordinary.com, including ratings, review titles, full review text, submission dates, verified purchase indicators, reviewer attributes, product IDs, SKUs, and product URLs where available.
BeautyFeeds currently has 43,679+ The Ordinary reviews. The available review count changes as new reviews are collected.
Yes. Reviews can be filtered by dimensions including site, country, rating, submission date, verified purchase status, and recommended status before export.
Yes. The Ordinary review data can be exported for analysis after filtering the dataset down to the records you need.
When disclosed by the reviewer, the dataset can include skin type, skin tone, age range, skin concern, eye color, and hair color — the same optional fields tracked across every retailer BeautyFeeds covers.
Review & Sentiment Analysis, Market Research & Trend Analysis, and ML & AI Model Training are the most common uses teams put this dataset to — see the breakdown below for how each works in practice.
Reviews from theordinary.com are one slice of the full BeautyFeeds reviews dataset.
Filter, preview the matching count, and download or connect via API on the BeautyFeeds platform.